Puma 1998 to 2003 sportswear market, the fastest growing sales and profits of the brand, the growth rate of more than two consecutive 6-year figures. Surprisingly, Puma in 2002 advertising expenses in the United States is only 3.9 million U.S. dollars, and the same year, Nike's advertising expenditures for the 100 million 20 million U.S. dollars, Reebok spent 45.3 million U.S. dollars.

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